NORMANDO vs. ELZA LIMA

An important source of inspiration for Normando is Photography. In Brazil, we have photographers working in different formats that inspire us, from photojournalism to staged photography. Images feed us.

For our first campaign, we invited an artist who brought significant influences to the pieces in this first collection. Elza Lima is a photographer from Pará who, since the 80s, has been documenting scenes from the Amazon, forming a unique and very characteristic universe, with a classic and impactful composition of divided planes.

With works integrated into collections such as MASP, MAM/SP, MAM/RJ, CCCB, FUNARTE, Instituto Cultural Itaú, Centro Português de Fotografia, and MIS/SP, Elza Lima signs the images for Normando's “Travessia” campaign. The photographs chosen for this project are part of a selection from the artist's collection from the 1980s and 1990s. All photographs were taken on black and white film with Amazonian scenes that magnetize the viewer and draw them in.